Startups: Technology for the gentleman
Monday, January 25th, 2010All this G talk of the last days has brought me a lot of readers from the tech world, and I feel a responsibility towards them now to report the latest innovations. That is why yesterday during my Sunday walk I decided to stroll into the local public lavatory, where the latest developments are always cooking in the field of signese.
A bit of background: signese is the Chinese humour contained in public signs before they are translated to English. It is not Chinglish, it goes much deeper into our cultural differences, and it is funny because it shows an unexpected approach to life. Look at this sign below, it is a classic of toilet signese, a sign that hangs above millions of urinals in China, from the Summer Palace to the smallest alley in Shanghai:
A small step for man, A great leap for civilization
Approximately 50 million urinals carry this sign in the mainland. I wonder if somebody has told Neil Armstrong in his old age that his famous and well rehearsed line is remembered today by 1/5th of humanity as a hygienic measure for urinating gentlemen.
Bad aiming skills in the toilet is a common ill in all societies, any lady will tell you that. But in China the problem is most acute, and sub-urinal ponds are part of the landscape. Some ascribe it to the natural optimism common in most Chinese males. I prefer to think it is a matter of multi-tasking abilities: speaking on the phone while smoking a cigarette is not the best way to ensure full control.
In any case, the Ministry of Health prefers to not leave anything to chance, and already a tech startup is taking care of this: